Lana Del Rey for H&M

H&M have announced the face of their fall collection.

The 26 year old singer has seemingly been accepted into the fashion world with open arms with this big time job following shortly after her signing to Next Model Management.
She will appear in press ads for the swedish mega brand as well as a video campaign set to Lana’s newly recorded cover of ‘Blue Velvet’

H&M’s creative director, Donald Schneider promises the collection will be
“Very L.A. noir” and will focus on curves for a soft feminine look with an empahasis on tweed and knitwear.