H&M have announced the face of their fall collection.
The 26 year old singer has seemingly been accepted into the fashion world with open arms with this big time job following shortly after her signing to Next Model Management.
She will appear in press ads for the swedish mega brand as well as a video campaign set to Lana’s newly recorded cover of ‘Blue Velvet’
H&M’s creative director, Donald Schneider promises the collection will be
“Very L.A. noir” and will focus on curves for a soft feminine look with an empahasis on tweed and knitwear.
Yes Ladies and Gentlemen I am on crutches.
At around 10pm last night I did a rather spectacular bail down my stairs and had to call my mother for assistance, we set out to the hospital at around 11pm and at the hospital we stayed until 3.30am when I was spat back out on to the cold streets with my new metal fashion accessories and a bag of pain killers.
My shoe options have been cut in half but I do have some fabulous flats, the pain today is rather severe so I must admit to wearing one shoe out of a pair of vans and one pink bootie slipper.
But I’m not gonna let it get me down I’m gonna rock this look a lá Jessie J!